About Us

Welcome to JIS Auto, a proud subsidiary of Jasper Industrial Supply, Inc., located in the heart of Jasper, Indiana. With over 20 years of industry experience, we are your trusted partner in the automotive, marine, and outdoor living sectors. Our mission is to provide high-quality products from globally recognized brands—including Realtruck, WeatherTech, Weatherguard, Thule, Curt MFG, and more—that enhance your truck, auto, boat, or outdoor recreational vehicle.

Our automotive acumen runs deep. We specialize in parts and accessories that elevate your experience on the road, water, and outdoors. Our commitment to excellence is reflected in our partnerships with top manufacturers, ensuring that our customers have access to the best products available. From performance-enhancing automotive gear to marine accessories and outdoor living essentials, we have what you need to enjoy life to the fullest.

At JIS Auto, we understand that exceptional customer service is key. Our knowledgeable staff is dedicated to answering your questions and resolving any issues you may encounter with your order. We pride ourselves on being more than just an online marketplace; we aim to build lasting relationships with our customers and partners alike. As a scrappy main street business with woodworking and automotive in our DNA, we embody the entrepreneurial spirit of Jasper, which has a rich automotive history.

Why Partner with Us?

For manufacturers considering a partnership with JIS Auto, here’s why we make a great choice:

  • Extensive Industry Expertise: Our team is exceptionally knowledgeable in the automotive parts vertical, particularly in the vehicle accessories and towing sector. We stand out as one of the leaders in specialty aftermarket performance products over the past decade.

  • Proven Digital Channel Experience: We have over 20 years of experience selling across all digital platforms, including eBay Motors, Amazon, Meta, Google, TikTok, and YouTube. We're committed to brand protection and making strategic decisions to drive revenue without sacrificing your brand integrity.

  • Strong Dealership Relationships: We maintain robust partnerships with local automotive dealerships, including Ruxer Ford and Sternberg Chrysler. Our products, from automotive parts to industrial supplies, are trusted and installed by these dealerships, allowing us to leverage their customer base while we focus on our strengths.

  • Strategic Market Approach: Our goal is to sell targeted solutions rather than a broad array of products. We understand how to create an engaging digital customer journey that leads directly to your products, ensuring optimized conversions while maximizing brand reach.

Our Legacy and Vision

JIS Auto isn't just a name; it’s a legacy rooted in the local automotive industry. Our leadership team, which includes experienced executives like Brent Atkins (former executive at Mead Johnson), Bob Stratton (former executive of MasterBrand Cabinets), and Travis Mundy (former executive at Meyer), brings a wealth of knowledge in digital channels and strategic business development.

We are committed to fostering a strong digital and IT backbone to adapt to the ever-evolving marketplace and deliver unparalleled service. Our omni-channel approach not only enhances customer experience but positions our partners for success in today's competitive landscape.

Join us at JIS Auto, where quality products, exceptional service, and industry expertise converge to create unmatched value for our customers and partners alike.